Munich | ISPO | Bauma | Automotive Industry | Corporate Events | Private Events
Mentalist & Magician Munich
Mentalism and close-up magic for trade shows, automotive industry events, corporate events and private events in Munich. International trade show experience, native German speaker.
Sieko is a native German speaker who built his stand engagement expertise at major international trade shows in Amsterdam and Barcelona. As a mentalist, he offers Munich’s corporate audience something still rarely positioned deliberately in the German market.
Munich: automotive industry and one of Europe’s most important trade show centres
Munich is home to BMW and one of the most important locations for the German automotive industry. At the same time, Messe München is one of the largest exhibition centres in Europe, hosting events like ISPO, Bauma and IFAT.
For an audience used to technical precision and innovation, mentalism is particularly well suited. Predictions, mind-reading effects and psychological demonstrations feel intelligent and surprising at once, without falling into a category the audience already knows.
Event Formats
What Sieko gets booked for in Munich
Mentalist Munich
Predictions, choices and mind-reading effects for executive audiences. A discipline barely used deliberately by competitors in the Munich market.
Corporate Events
Close-up magic and mentalism for corporate receptions, gala dinners and leadership events.
Messe München
Stand engagement for ISPO, Bauma, IFAT and other Messe München events. Attracting visitors, opening conversations, generating leads.
Private Events
Refined close-up entertainment for private dinners, anniversaries and exclusive celebrations in and around Munich.
Mentalist Munich
A discipline underrepresented in the German-speaking market
Mentalism is considerably less commonly offered as a deliberate speciality in German-speaking markets than in English-speaking ones. For Munich, with its technically literate and innovation-focused corporate audience, this is a genuine gap.
A magician typically creates visual effects through sleight of hand, psychology and audience interaction. A mentalist focuses on predictions, choices, influence and mind-reading style effects. Sieko combines both disciplines depending on the audience and event format.
For corporate clients, mentalism can also carry a brand message. A prediction can reveal a product name or create a keynote moment built around the event brief.
- Executive audiences and leadership events
- Automotive industry events
- Product launches and brand activations
- Private client events
International Trade Show Experience
A proven stand engagement methodology from Amsterdam and Barcelona
Sieko built his stand engagement expertise at some of the largest international trade shows in Europe, including Cisco Live and ISE. This experience forms the foundation of his work at Messe München.
International Trade Shows
Stand Performance
Stand Engagement
Visitor Reactions
Messe München
Stand Engagement
Corporate Events
Guest Engagement
Guest Reactions
Close-Up Magic
Customisation
Branded Playing Cards
Background & Approach
Native German speaker, internationally experienced
Sieko is a native German speaker and performs regularly for German-speaking audiences in Switzerland, including through his long-standing relationship with the Swiss watch brand Norqain. He has performed for Dior, AWS, Ferrari, Cisco Live and Samsung, and now brings this international brand experience to Munich.
Before working full-time as a professional magician and mentalist, he worked in banking and finance, including roles at HSBC and Sovereign Trusts. He is also a certified business coach.
Reviews
What clients say after international trade shows and corporate events
Selected reviews from international corporate and trade show clients.
“At Cisco Live in Amsterdam 2026, he was a total game changer for our stand. His street-style magic drew crowds naturally and gave us the perfect opening to start meaningful conversations. It wasn’t just entertainment, it was a smart engagement strategy.”
Paul Cicchelli, Sales Director, Cisco Live Amsterdam
“We hired magician Sieko for our congress booth at the SCOPE Summit in Barcelona and he was simply fantastic. With his charm, humor, and impressive magic tricks, he not only fascinated and entertained our guests but also attracted numerous visitors to our booth.”
Tamara Beck, SCOPE Summit
“Sieko delighted and dazzled our AWS customers with a special curated show to warm them up ahead of the Monaco GP. We are still scratching our heads as to how he does it. Highly recommend for corporate hospitality.”
Andrew Campbell, AWS
“Having Sieko at our booth during the show was both a great experience and a real competitive advantage. His performance immediately caught the attention of visitors, creating curiosity and drawing people in while generating qualified leads.”
Richard Visser
More reviews are available from corporate events, trade shows, private celebrations and luxury hospitality events across Europe.
Read More Reviews
How It Works
The conversation first, the format second
A stand at ISPO needs different handling to a gala dinner or an automotive industry product launch. The right format depends on the audience, the venue and what the event wants to achieve.
- Discovery call. We discuss the guests, venue, schedule and purpose of the event. Everything is treated confidentially from the start.
- Concept and format. Sieko recommends the right structure: mentalism, walk-around close-up or a combination.
- Customisation. Where useful, the performance can be adapted to a brand, product message or event theme.
- The day itself. Sieko arrives prepared, works around the programme and creates the right moments without disrupting what is already working.
Munich & Surroundings
Available in Munich and the region
Sieko is a native German speaker and, based in Barcelona, well positioned for events in Munich, both short-notice and planned well in advance.
Sieko is active across Germany. See the full Germany event guide.
- Messe München
- ISPO
- Bauma
- IFAT
- BMW Welt area
- Munich city centre hotels
- Private dining and event venues
Planning
Let’s talk about the event before choosing the format
The best way to decide what will work is a short discovery call. We discuss the audience, venue, schedule and tone of the event first.
FAQ
Questions about booking a mentalist and magician in Munich
What is a mentalist and how is it different from a magician?
A magician creates visual effects through sleight of hand, psychology and audience interaction. A mentalist focuses on predictions, choices, influence and mind-reading style effects. Mentalism is still considerably less commonly offered as a deliberate speciality in German-speaking markets than in English-speaking ones, which represents a genuine opportunity for Munich’s technically literate corporate audience. Sieko combines both disciplines depending on the audience and event format.
Have you performed in Munich before?
Sieko is a native German speaker and built his stand engagement methodology at some of the largest international trade shows in Europe, including Cisco Live in Amsterdam and ISE in Barcelona. He now brings this internationally proven experience specifically to Munich, and is available for Messe München, corporate events and private events.
Are you suitable for the automotive industry?
Yes. Mentalism and close-up magic are particularly well suited to a technically literate audience used to innovation and precision. The performance can also be adapted to a product launch or brand message.
Are you suitable for ISPO, Bauma or other Messe München events?
Yes. Stand engagement at large international trade shows is Sieko’s speciality. The performance attracts visitors to the stand, creates natural openings for the stand team and can integrate brand messaging and lead generation.
Do you really speak fluent German?
Yes. Sieko is a native German speaker and already performs regularly for German-speaking audiences in Switzerland, including as part of his long-standing relationship with the Swiss watch brand Norqain.
How far in advance should we book?
Popular dates during trade show season, particularly around ISPO and Bauma, are often booked out months ahead. Early enquiries are recommended.
Planning a corporate event, trade show or private event in Munich?
Talk to Sieko before choosing the format. The right structure depends on your guests, your venue and what you want the event to achieve.
Schedule a Discovery Call