Amsterdam | Corporate Events | Trade Shows | Conferences | Private Parties
Corporate Magician & Mentalist Amsterdam
Close-up magic and mentalism for corporate events, trade shows, conferences and private events in Amsterdam. From RAI to the Zuidas, from a canal boat to a private mansion.
Born in Amsterdam, Sieko performs internationally for companies, event agencies and private clients who want entertainment that fits the level of the event.
Born in Amsterdam. Performed internationally. Back for your event.
Sieko grew up in Amsterdam and now performs for companies and private clients across Europe. Cisco Live at the RAI, an end-of-year party on the canals, a client reception on a boat, a stand on the Zuidas: these are familiar settings, not new markets.
Close-up magic and mentalism work well in Amsterdam because they are flexible, need no stage, and create instant connection between guests who may not know each other yet. Whether it is twenty people on a boat or two hundred on an exhibition floor, the approach adapts.
Event Formats
What Sieko gets booked for in Amsterdam
Corporate Events
Close-up magic and mentalism for corporate receptions, gala dinners, client events, awards evenings and kickoffs.
Trade Shows & Conferences
Stand engagement for RAI Amsterdam and other major exhibition venues. Attracting visitors, opening conversations, generating leads.
Canal Boats & Private Events
Close-up magic for boat events, drinks on the water, private dinners and outings with clients or colleagues.
Weddings
Table magic during the cocktail reception and dinner transitions for couples welcoming international guests.
Trade Shows & Conferences
RAI Amsterdam is one of the busiest exhibition venues in Europe. Standing out is the only thing that matters.
On an exhibition floor, visitors have dozens of stands to choose from. Most walk past. Close-up magic stops people before they make a conscious decision. They stop, they watch, they laugh, and before they know it they are talking to your team.
Paul Cicchelli, Sales Director, booked Sieko for two events: a client canal boat reception and the stand approach at Cisco Live Amsterdam 2026. His conclusion: it was not entertainment, it was a smart engagement strategy that generated organic foot traffic and meaningful conversations.
- Attracting visitors to the stand
- Opening conversations for the sales team
- Lead generation and QR code engagement
- Integrating product messaging into the performance
- VIP hospitality and client meetings
- Brand activations on the exhibition floor
Canal Boats & Boat Events
Close-up magic works differently on the water. And better.
A canal boat or party boat brings people together in a small space, often with people who do not know each other well yet. There is no stage, no sound system and no escape route. That is exactly why close-up magic works so strongly in this format.
Sieko moves between guests, adapts to the mood and creates moments that naturally spark conversation. Whether it is a client event, a staff outing or a relationship-building evening on the water, the performance adapts to the group.
- No stage or technical requirements
- Works in small groups and large gatherings
- Multilingual: English, Dutch, German and Spanish
- Adapts to the mood and pace of the evening
Corporate Events Amsterdam
From the Zuidas to a canal house, from a kickoff to a gala dinner
Amsterdam offers a wide range of corporate event formats. A kickoff for ninety people, an end-of-year party on the canals, a client reception in a canal house: the setting changes but the need stays the same. Guests need to enjoy themselves, get to know each other and leave the evening with a good feeling.
Sieko adapts the performance to the format. Walk-around close-up magic during drinks. Table magic during dinner. A short mentalism feature for a group of twenty. The choice depends on the audience and the purpose of the evening, not a fixed setlist.
- Corporate receptions and gala dinners
- End-of-year parties and kickoffs
- Client events and relationship evenings
- Team building and staff outings
- Product launches and brand activations
Recent Work in the Netherlands
Events, clients and moments in Amsterdam and beyond
RAI Amsterdam
Cisco Live
Canal Boat Amsterdam
Client Event on the Water
Amsterdam
End-of-Year Party
Close-Up Magic
Table Magic
Exhibition Stand
Stand Engagement
Private Guests
Mentalism
Mentalist Amsterdam
For audiences who expect more than a magic trick
Close-up magic creates a moment. Mentalism creates a memory. Predictions, choices, reading minds and revealing information nobody in the room could have known. This is the part of the evening guests are still talking about the next morning.
For corporate clients, mentalism can also carry a brand message. A prediction can reveal a product name, reinforce a campaign message or create a moment that fits seamlessly into the event’s programme.
Learn more about corporate eventsBackground
Performed internationally. But Amsterdam is home.
Sieko was born and grew up in Amsterdam. He now performs internationally from Barcelona: for Dior in Zurich and Geneva, for AWS and Ferrari in Monaco, for Cisco Live in Barcelona and Amsterdam, for Samsung and Tech Mahindra at global trade shows.
His background in banking and finance, including roles at HSBC and Sovereign Trusts, means he understands professional environments. He performs in Dutch, English, German and Spanish, which makes a real difference at international Amsterdam events.
Reviews
What clients say after events in Amsterdam and the Netherlands
“At Cisco Live in Amsterdam 2026, he was a total game changer for our stand. His street-style magic drew crowds naturally and gave us the perfect opening to start meaningful conversations. It wasn’t just entertainment, it was a smart engagement strategy.”
Paul Cicchelli, Sales Director, Cisco Live Amsterdam
“We got Sieko in for an End of Year party in Amsterdam. The guy is a true professional that loves his job. He went above and beyond to fit the theme and the flow of the event. On top of that, he’s just a lovely, kind and fun person and I couldn’t recommend him highly enough.”
Charles Taylor, Eventic, Amsterdam
“Thanks Sieko for being a wonderful contribution to our tradeshow performance. A true addition to the TTR booth team. Welcoming visitors to the stand and wowing them with your magic. Brought a smile on everyone’s face, without a single exception.”
Marcel Dijkkamp, TTR
“My team and I organised Sieko to come to our company event and he couldn’t have been better. His tricks are very impressive, and the whole experience of working with him was a pleasure. We cannot recommend him more highly.”
Cressida Hope, Miro
More reviews are available from corporate events, trade shows, private parties and weddings in the Netherlands and across Europe.
Read More Reviews
How It Works
The conversation first, the format second
A stand at RAI Amsterdam needs a different approach to an end-of-year party on a canal boat. A product launch on the Zuidas is a different brief to a private dinner in a canal house. The right format depends on the audience, the venue and what the event wants to achieve.
- Discovery call. We discuss the guests, the venue, the schedule, the mood and the purpose of the event. Everything is treated confidentially from the start.
- Concept and format. Sieko recommends the right structure: walk-around close-up, table magic, mentalism or a combination.
- Customisation. Where useful, the performance can be adapted to a brand, product message or event theme.
- The night itself. Sieko arrives prepared, works around the programme and creates the right moments without disrupting what is already working.
Amsterdam & Surroundings
Venues in and around Amsterdam
Sieko performs in Amsterdam and the wider region, including events in Rotterdam, The Hague, Utrecht and the rest of the Netherlands.
Sieko is active across the Netherlands. See the full Netherlands event guide.
- RAI Amsterdam
- Beurs van Berlage
- Zuidas
- Canal houses and historic venues
- Canal boats and party boats
- City centre and Zuidas hotels
- AFAS Live and other event venues
- Amsterdam ArenA / Johan Cruijff ArenA
- Rotterdam, The Hague and Utrecht
Planning
Let’s talk about the event first
The best way to decide what will work is a short discovery call. We discuss the audience, venue, schedule and tone of the event. Only then does it make sense to recommend a performance format.
FAQ
Questions about booking a magician in Amsterdam
What is table magic and when does it work best?
Table magic is close-up magic that happens directly with guests, table to table or group to group. It works best during drinks, a reception or a dinner where guests are walking around or seated. No stage or sound system is required and it adapts to any group size.
Do you have experience with trade shows and conferences in Amsterdam?
Yes. Sieko has performed at Cisco Live at RAI Amsterdam and at several other trade shows and conferences in the Netherlands. The approach focuses on attracting visitors to the stand, opening conversations for the sales team and generating qualified leads. The performance can also integrate product messaging and brand activations.
Can you perform on canal boats and boat events?
Yes. Canal boats and boat events are one of the most common formats for Amsterdam bookings. The performance works without a stage, sound system or technical requirements and adapts to the space on board, whether on deck or in the cabin.
What languages do you perform in?
Sieko performs in English, Dutch, German and Spanish. He was born in Amsterdam and speaks fluent Dutch, which is a clear advantage at international Amsterdam events with a mixed audience.
What is the difference between a magician and a mentalist?
A magician creates visual effects through sleight of hand, psychology and audience interaction. A mentalist focuses on predictions, choices, influence and mind-reading style effects. Sieko combines both disciplines depending on the audience and the event format.
Can the performance be adapted to our brand or event theme?
Yes. For corporate clients, the performance is built around the event brief from the start. Product messaging, brand values, keynote themes and specific audience moments can all be integrated. Personalised playing cards, product reveals and prediction moments are all options.
How far in advance should we book?
Popular dates during conference season, summer and December are often booked out months ahead. Short-notice bookings are sometimes possible depending on the date. Early contact is recommended.
Planning a corporate event, trade show or private party in Amsterdam?
Talk to Sieko before choosing the format. The right structure depends on your guests, your venue and what you want the evening to achieve.
Schedule a Discovery Call